Week 1
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Day 1 - Clarifying your idea and defining your product or service offering.
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Day 2 - Your competitive environment.
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Day 3: Who is buying? segmenting your market and profiling your customer.
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Day 4 - customer discovery - market research.
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Day 5 - can I come in? - Reaching your customer through promotions and marketing tools.
Week 2
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Day 6 - Goal setting - ensuring your goals are SMART.
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Day 7 - Internal processes - ensuring that the operational details go smoothly in your business.
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Day 8 - A practical step - getting your business license/permits and determining your business' formation.
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Day 9 - Let's talk money! - funding your business venture.
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Day 10 - Keeping track of your money. - Bookkeeping and record keeping the old fashioned way and use technology.
Week 3
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Day 11 - Get your mind right! - the psychology of doing business and removing FEAR!
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Day 12 - No Rules - Unleashing your creativity.
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Day 13 - Overcoming failure - what to do when you don't achieve the goals you set.
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Day 14 - You are your business - viewing yourself as a brand.
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Day 15 - Passion - staying driven.
