Pricing Strategies

At the end of this class students should be able to:

Define Price

Explain how the following factors influence price - elasticity of demand, consumer preference, income, competition, stage of the life cycle.

Explain the following pricing strategies:

-cost plus pricing

-competition pricing

-perceived value

-going rate

-penetration pricing


Discuss the importance of pricing in the marketing mix.

Factors affecting pricing.pdf
pricing strategy.pdf

YouTube lecture that discusses how Pricing is essential to the marketing mix and is an enrichment piece of content if you wish to expand your knowledge. Link