Promotion

Promotion, Consumer Behaviour and Environments of Markets. Here are your objectives. You should be able to:  Discuss the objectives of promotion.  Discuss each element in the promotional mix and its advantages:  Advertising  Personal selling  Sales promotion  Publicity  Explain difference between a consumer and a customer.  Explain the concept of the firm as a customer.  Explain the consumer decision making process and apply it to a scenario.

Promotional_mix.pdf